In-Person Full Day Workshop in Beijing

Crafting an Authentic School Identity for Enrollment Success: Empowering Teaching, Learning, and Curriculum

Led by Stephen Holmes

November 6 (Monday), 2023 | 8:00 AM - 4:00 PM
Canadian International School of Beijing

The alignment of teaching, pedagogy, and curriculum serves as a vital foundation for establishing a strong and appealing identity for international schools.

Over the past 20 years, we have conducted comprehensive identity reviews for numerous schools across continents. Despite advancements in school planning, including Core Statements and marketing messaging, a recurring weakness persists in their limited impact on school identity, brand, and ultimately, parental school selection. A cursory exploration of school websites continues to reveal the challenge of creating profound, authentic, and distinctive identities for most schools.

Enrollment stands as an unparalleled priority for school boards, owners, and leaders seeking to establish and sustain their schools in the new era. International schools now require impactful messages that foster a clear and compelling identity while making efficient use of marketing resources.

But how can this be achieved?

This one-day workshop offers a unique and robust framework tailored to your school's specific needs, aiming to enhance your school's identity. By the workshop's end, you will have an actionable plan to fortify your school's reputation through a persuasive and coherent package of messages—a narrower and deeper proposition designed to forge an attractive and authentic identity.

 Schools that have registered for our past conferences:

Venue

Recommended Accommodation

Facilitator

Dr. Stephen Holmes B.Ed, M.Ed, MBA, PhD

LinkedIn: https://www.linkedin.com/in/dr-stephen-holmes-76ba803/?originalSubdomain=sg
Website: www.5rspartnership.com
Email: s.holmes@5rspartnership.com

Dr. Stephen Holmes is the Principal and Founder of The 5Rs Partnership (WEBSITE), established in Singapore in 2004, a renowned, specialist evidence market research into strategy and reputation consultancy for the school sector. 

Dr. Holmes is widely regarded to be the most experienced, credentialed consultant/facilitator in the world in the related concepts of marketing, strategic planning, reputation management for the education sector.

Stephen is the only full-time practising consultant in the world with a PhD in the specific field of school marketing/reputation.

Dr. Holmes is recognized as both a pioneer and thought leader globally in school communities at a practical level through his consulting, academic and professional contributions. Dr. Holmes’ reputation specific to the education sector has centered on being an evidence-based strategist with a holistic, market perspective on education. He holds an unmatched client list across every continent spanning three decades.

In 2022/23 alone, Dr. Holmes has been commissioned for major international and independent school projects in every continent of the world.

Dr. Holmes also undertakes substantive published research, program development training and teaching with school audiences globally. He has worked extensively for ACAMIS and its schools over recent years.

USD 185.00

RMB 1,360.00 for RMB payments

Per Registration - Inclusive of Lunch
Please note that Fapiao is only available for RMB bank wire transfers.

Refund Policy

If notice of cancellation re the registered participant is received:

  • 30+ days pre-event: 80% of fee is refundable

  • 15-29 days pre-event: 40% of fee is refundable

  • Less than 15 days pre-event: no refund

Refund due to PD Event Cancellation

In the event of cancellation of a conference, workshop or online PD program, we will fully refund the registration or sponsorship fee(s) paid. However, we will be unable to refund any travel, visa or accommodation expenses incurred or course material fees where access has been granted.

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Stephen’s Endorsement

“We engaged Stephen Holmes and his 5R’s team in 2019 after we found ourselves struggling with our marketing and positioning direction. Stephen was the consummate professional; following a school visit, he laid out a plan of action, delivered each research stage on time and came in with an insightful, deep-reaching, evidence-based (so Board members couldn’t dismiss the findings as subjective!), but more important, doable action plan. Thankfully he is not a ‘parachute advisor’ – he comes back in to advise and measure the impact of what he has suggested. To my mind, certainly worth every penny!”

— Dr. Timothy Gray, Principal, Yew Chung International School, Beijing, China

“Dr Stephen Holmes has been working with GEMS schools on how to differentiate each of our schools not only from each other but also from competing schools.

During that time, he has applied unique tools that he has developed over a long period of time specifically to provide GEMS schools with a platform for identity building and differentiation, most especially through the crucial areas of teaching pedagogy and curriculum. This has provided our schools with a whole new lens as to how they might distinguish themselves and build authentic positioning.”

— Dr. James MacDonald, Senior Vice President, GEMS Education, Dubai, UAE (Now Head of International School of Brussels, Belgium)

“Dr Stephen Holmes presented a hugely impressive data-driven workshop at the ICGS conference in Cleveland Ohio in June, attended by heads of school and marketing managers from girls’ schools from the USA, Canada, Australia, New Zealand and the UK. His messages were of absolute and vital relevance across these educational jurisdictions. Stephen’s years of professional  and unique practice as regards placing reputation in a highly nuanced framework of marketing were generously shared in a compelling yet compressed delivery of radical marketing and reputational strategy. He rightly had many of queuing to engage him for further bespoke work in our schools.”

— Headmistress, St Mary’s School, Cambridge, UK